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The strength of health and wellness industry in Thailand
23 January 2017

The strength of health and wellness industry in Thailand


According to the Global Wellness Institute, the international non-profit organization focusing on improving the global health and wellness industry, Thailand is the inbound wellness tourism powerhouse of Asia.[1] In 2011, the kingdom had tourist arrivals more than a 40% share in Asia. The number has been rising continuously, in 2012, 2.5 million international health care travellers visited Thailand for medical and wellness purposes. [2]Most of these international patients were from Japan, the United States, the United Kingdom, the Middle East and Australia. The health care tourism generated approximately USD 4.31 billion in 2013, equivalent to 15% increases.[3]


The situation of Thailand is in accordance with the global trend. Health tourism is generally broken down into two branches: medical tourism and wellness tourism. In either case, patients are traveling abroad for healthcare, generally for cost savings, shorter wait times, and expertise that they cannot receive at home. It is a rapidly growing industry that some have estimated to be worth $40 billion per year.


With wellness tourism, people head overseas for treatments that are intended to maintain their well-being or help them develop better health habits, as opposed to just treating illness. It is aimed at anyone looking for authentic, usually non-traditional therapies which do not involve physicians and do not take place in clinics, but are delivered by therapists familiar with integrated medicine in comfortable, sometimes immaculate, retreats often referred to as wellness spas.


Thai wellness specialties include an array of traditional treatments that make the spas there so special.  The treatments found in wellness spas include things like therapeutic massage, detoxifying clay baths, Ayurvedic treatments, colonic cleansings, acupressure, yoga, reflexology, meditation, aromatherapy, and hydrotherapy. Thai spa has been recognised as one of the top five services in the world, while Thai hermit yoga postures at Phra Chetupon Wimolmangkhalaram temple and Wat Pho in Bangkok have been registered in Unesco's Memory of the World.


High quality and wide varieties local products used in spa and wellness retreats nationwide is another engine driving the popularity of Thai wellness services.  Those ancient knowledge is infused with modern technology to offer more for modern day people who face a lot of anxiety and an increasing polluted environment. With the modernized laboratory, Thai spa, skincare and cosmetics products have been exported to global health and beauty concerns. In 2011 are forecast to reach US$2.39 billion, up 25% from 2010.[4] 


Bangkok, Chiang Mai, Hua Hin, Koh Samui, and Phuket – major destinations for both health and leisure tourism – are home to many high  quality and luxury wellness spas catering to Thais and foreign tourists. Samples of those places are such as Samsara Wellness, an oasis in Bangkok  providing a calm & relaxed atmosphere aimed at total wellness, while in Chiang Mai, The Ayurvedic Center has combined ancient Ayurvedic techniques with modern detoxification treatments in their pursuit of vitality for patients. In Phuket, Trisara,  the Racha, Andara resort and villas offer you with fantastic sea view and wonderful wellness treatments.









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With health and wellness trend on the rise, and with an ever increasing number of international visitors traveling to Thailand on health tourism packages, Tourism Authority of Thailand is dedicated to improving the quality of information, on the internet, with regards to health tourism. Tourism Authority of Thailand are ensuring foreign visitors traveling to Thailand for healthcare services, and all other types of treatments, receive accurate, regularly updated information and advice on travel, healthcare holidays at health spa, holistic centers and specialist clinics.

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